ABOUT US
Meet Landon
Landon Ash is an entrepreneur, conservationist, and rancher whose passion for the American West is reflected in his work at Big Horn Bison Ranch in Sheridan, Wyoming. Dedicated to preserving the American bison, restoring native grasslands, and promoting sustainable agriculture, Ash believes in honoring the land, the animals, and the traditions that have shaped the West for generations.
Through his commitment to stewardship, craftsmanship, and authentic living, Ash has become a strong advocate for the values celebrated by Bison Union—hard work, self-reliance, quality, and a deep connection to the outdoors. His efforts to preserve Western heritage while embracing modern innovation reflect the same spirit found in every Bison Union product.
A Birmingham, Alabama native, Ash combines Southern roots with Western grit, supporting initiatives that promote conservation, community, and the enduring traditions of the American frontier.
Meet Sheryl
She joined Bison Union Company in 2019 after meeting Bert on a trip helping fulfill the final wish of a local woman. Somewhere between the sarcastic banter and the long drive, it became pretty clear she’d fit right in.
Sheryl started from the ground up — working fulfillment, roasting coffee, managing the shop, and doing just about everything in between. Over the years, she’s become a huge part of what keeps Bison Union moving forward and now serves as Chief Operating Officer.
She’s a hardworking mom to three handsome boys and brings the same grit to life outside the shop as she does inside it. Sheryl has a passion for CrossFit, loves competition, and has been a Level 1 coach for seven years. When she’s not at Bison Union, you’ll probably find her chasing adventure with her husband — gravel bike racing, camping, fishing, hiking the backcountry, or finding good food somewhere along the way.
If you stop by the shop, she’ll probably welcome you in, give you a hard time before you leave, and make you feel right at home while doing it.
She believes in Bison Union to its core — the people, the work, and what the brand stands for.
